July 16, 2020

Whether you are writing blog posts, social media posts or ads, you need a title that makes the reader stop scrolling and read what you have written.

Watch this video to learn how to write a title that will capture your reader's attention.

Like this video? Let me kno...

July 13, 2020

I recently attended a digital conference called Pivoting Your 2020 Events Strategy, and Liz Cohen of Our Crowd said something that stuck in my head. She said that the pandemic has forced marketers to be more empathetic.

Empathetic marketing has been a catchphrase for...

February 16, 2020

The OurCrowd Summit was an impressive display of technology, research and development. Forward-thinking start-ups demonstrated how they are changing the world in the fields of healthcare, cyber security, driving and more. As I watched these presentations, I realized th...

May 2, 2019

What happens when a bunch of social media influencers get together on a Wednesday morning to play a scavenger hunt in one of the most interesting areas in Jerusalem? A tremendous amount of social media buzz, of course!

Israel ScaVentures recently held an influencers sca...

December 31, 2018

A lot of the marketing work I do (for myself and for my clients) promotes a service. A conversation I had with some entrepreneurs about Facebook marketing made me think about how selling a service is different from selling a product.

Say you spot a Facebook Ad for a dre...

October 14, 2018

Social media has taken over the world - or so it seems. No issue is complete without a discussion of how social media affects it. The International Tourism Security Conference was no exception. After much practical advice on managing a crisis, cooperating with governme...

August 12, 2018

I don’t know about you, but my social media feeds are full of pictures of people on vacation - up north, down south, across the ocean and in exotic locations. Even the people still chained to their desks are thinking about where they wish they could be or planning thei...

July 9, 2018

I’m a big believer in the power of properly crafted words. So many business owners excel at telling their friends, family and total strangers about what they do and why they do it, but that doesn’t always translate into the written word.

Writing is just not the same as...

July 5, 2018

In a recent phone call with a fellow businesswoman, I was asked, “If I don’t have a lot of time for social media, what should I be doing to get my name out?” The woman who asked the question was surprised by my answer. I told her that the best thing to do is interact w...

June 6, 2018

I was privileged to attend an excellent presentation about the future of work by Nirit Cohen at the Temech Conference on June 5. In this presentation, Nirit discussed how the traditional idea of going to an office every day and working in a big corporation is changing...

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