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Whether you are writing blog posts, social media posts or ads, you need a title that makes the reader stop scrolling and read what you...
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Wanted: Empathetic Marketing
I recently attended a digital conference called Pivoting Your 2020 Events Strategy, and Liz Cohen of Our Crowd said something that stuck...
OurCrowd and the Future
The OurCrowd Summit was an impressive display of technology, research and development. Forward-thinking start-ups demonstrated how they...
Scavenging Our Way to Facebook
What happens when a bunch of social media influencers get together on a Wednesday morning to play a scavenger hunt in one of the most...
It’s All about Trust
A lot of the marketing work I do (for myself and for my clients) promotes a service. A conversation I had with some entrepreneurs about...
Social Media Lessons from a Conference on Tourism
Social media has taken over the world - or so it seems. No issue is complete without a discussion of how social media affects it. The...
Marketing in August - Yea or Nay?
I don’t know about you, but my social media feeds are full of pictures of people on vacation - up north, down south, across the ocean and...
Your Business, In Writing
I’m a big believer in the power of properly crafted words. So many business owners excel at telling their friends, family and total...
Taking That First Step in Social Media
In a recent phone call with a fellow businesswoman, I was asked, “If I don’t have a lot of time for social media, what should I be doing...
The Future of Work
I was privileged to attend an excellent presentation about the future of work by Nirit Cohen at the Temech Conference on June 5. In this...
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