A lot of the marketing work I do (for myself and for my clients) promotes a service. A conversation I had with some entrepreneurs about Facebook marketing made me think about how selling a service is different from selling a product. Say you spot a Facebook Ad for a dress that is absolutely gorgeous but you have never heard of the brand. Would you click on the website and check it out? What if you saw an ad for a life coach you knew nothing about? Would you click then? It see