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A lot of the marketing work I do (for myself and for my clients) promotes a service. A conversation I had with some entrepreneurs about Facebook marketing made me think about how selling a service is different from selling a product. Say you spot a Facebook Ad for a dress that is absolutely gorgeous but you have never heard of the brand. Would you click on the website and check it out? What if you saw an ad for a life coach you knew nothing about? Would you click then? It seems obvious to me that it’s more likely that you would express interest in the dress than in the life coach. Even if it’s pretty clear that you need advice more than you need more clothing! That’s because you don’t need t