Whether you are writing blog posts, social media posts or ads, you need a title that makes the reader stop scrolling and read what you have written. Watch this video to learn how to write a title that will capture your reader's attention. Like this video? Let me know in the comment section. Want me to create more videos? Tell me what topic you want to learn more about.

I recently attended a digital conference called Pivoting Your 2020 Events Strategy, and Liz Cohen of Our Crowd said something that stuck in my head. She said that the pandemic has forced marketers to be more empathetic. Empathetic marketing has been a catchphrase for a while, but few brands really do it well. The current situation is an opportunity to make your marketing more empathetic. Talking about your products or services the way you have always talked about them may fal